About Leadbait
We specialize in delivering high-intent, performance-focused leads that help insurance agencies scale faster and close more deals. Our mission is simple — connect agents with real, qualified prospects while eliminating the inefficiencies of low-quality data and inconsistent lead flow.
Our Founder Story
Leadbait was founded on a simple frustration shared by thousands of US agents: the leads they were buying were recycled, shared five times over, and rarely converted. Our founders knew both sides of that problem intimately — one from the data and marketing side, the other from the front lines of insurance sales.
Together they built a company that treats lead quality as a science, not a numbers game. Every process, filter and integration exists to answer one question: will this lead turn into a real conversation and a closed policy?
Founder — Lead Generation
7+ years in lead generation. SK has spent his career engineering high-performance acquisition funnels — mastering paid media, opt-in campaign design, real-time verification and data compliance across some of the most competitive insurance markets in the US.
His obsession with contact rates and cost-per-acquisition is why Leadbait leads arrive verified, exclusive and delivered in real time — filtered so agents spend their hours closing, not chasing dead numbers.
Co-Founder — Insurance Sales & Marketing
9+ years in insurance sales and marketing. Adam has sat in the agent's chair — dialing, transferring and closing Medicare, Final Expense and supplemental policies at scale, then leading the marketing teams that fed those pipelines.
That dual perspective shapes every campaign. Adam knows what a "good lead" actually sounds like on the phone, so Leadbait targets, scripts and screens for genuine intent — not vanity form-fills.
Most lead vendors are marketers who have never closed a policy, or agencies that have never built a funnel. Leadbait sits at the intersection: 16+ combined years spanning both the acquisition engine and the sales floor. Marketing precision meets sales reality — so the leads we generate are the exact prospects a licensed agent actually wants to call.
Yrs Lead Gen
Yrs Insurance
Combined
What Drives Us
We deliver verified, high-intent prospects that match your target audience — so your team spends less time filtering and more time closing policies.
Our systems support consistent growth with reliable lead volume and the flexibility to scale campaigns as business demand increases.
Every campaign is optimized around quality, transparency and measurable outcomes that contribute to long-term revenue growth.
Partner with a team that has lived both sides of the insurance lead equation.
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