What Is the Annual Enrollment Period (AEP) — and Why It Matters for Leads
Each year, from October 15 to December 7, Medicare’s Annual Enrollment Period (AEP) gives beneficiaries a window to change or enroll in new coverage.
During Annual Enrollment Period, people with Medicare can:
- Switch between Original Medicare and Medicare Advantage plans
- Change their Part D prescription drug plan
- Enroll in or drop supplemental coverage
Changes made during AEP take effect January 1 of the following year.
Why Annual Enrollment Period Is a Prime Time for Lead Generation
The Annual Enrollment Period is a high-intent window: people are actively reviewing, comparing, and deciding on Medicare options. That makes it the ideal time to capture qualified leads.
At Leadbait, we use this timing to:
- Deliver exclusive Medicare leads to agents
- Target individuals who are ready to act
- Offer compliance and regulatory peace of mind
- Align campaigns around AEP deadlines
Because many changes in costs, coverage, and provider networks are announced before AEP, consumers frequently shop for better plans—making them more responsive to offers.
Tips to Maximize Your Success During AEP
- Start Early – Run campaigns in the weeks leading up to October 15 to build momentum.
- Use urgency – People know the window closes December 7—remind them.
- Educate – Offer comparisons, plan features, and implications of switching.
- Ensure compliance – AEP rules are tightly regulated; avoid penalties.
- Follow up quickly – Leads captured during AEP are temperature hot—respond fast.
How Leadbait Can Help You
During the Annual Enrollment Period, we specialize in supplying pre-qualified, TCPA-compliant Medicare leads that convert. Whether you need a daily or monthly cap, or want to scale your volume, we tailor to your goals.
Don’t miss the AEP “sweet spot” when demand is at its peak. Let LEADBAIT deliver the leads so you can focus on closing more policies.